BigCommerce B2B: How to Optimize Your Store for Growth in 2025

29 Sep, 2025

B2B ecommerce isn’t just growing — it’s exploding. According to recent reports, global B2B online sales are expected to surpass $20 trillion by 2025. More companies are shifting to digital-first operations, and buyers now expect the same seamless online experience they get from consumer shopping.

That’s where BigCommerce comes in. Known for its flexibility and scalability, BigCommerce is a favorite platform for B2B merchants who need features like:

Custom pricing for different buyer groups
Bulk ordering and volume discounts
Account-specific catalogs
Flexible payment options

But while BigCommerce gives you a powerful foundation, thriving in B2B ecommerce requires more than just the basics. To truly compete, you need the right mix of SEO, automation, and content marketing tools.

Here’s how to optimize your BigCommerce B2B store for growth in 2025.

1. Speed Up Discovery with IndexNow

In B2B ecommerce, buyers often look for very specific products and solutions — and if your new product pages aren’t indexed quickly, those opportunities can pass you by.

That’s where IndexNow for BigCommerce makes a difference.

Instantly notifies search engines whenever you add or update products.
Ensures your catalog changes are reflected in search results quickly.
Runs automatically in the background — no extra effort needed.

For B2B merchants with large or constantly changing inventories, IndexNow is a must-have.

2. Scale Content Marketing with AI Copywriter

B2B buyers don’t make impulse purchases. They research thoroughly, compare vendors, and look for detailed information before committing. That means your content needs to do the heavy lifting.

AI Copywriter for BigCommerce helps you scale that effort without draining your team’s time.

Creates long-form product descriptions that highlight features and benefits.
Generates SEO-friendly meta descriptions to improve click-through rates.
Builds product-specific FAQs to answer buyer objections.
Writes blog posts that target industry keywords and position your brand as an authority.

With AI Copywriter, you can publish the type of in-depth content that B2B buyers demand — at scale.

3. Optimize Large Catalogs with Image Optimizer

B2B stores often have massive catalogs — hundreds or thousands of SKUs. Managing images across such a catalog can be overwhelming, but it’s crucial for SEO and user experience.

Image Optimizer for BigCommerce automates this process:

Compresses images to speed up load times (critical for B2B buyers on mobile or slow connections).
Automatically generates alt text to improve accessibility and rankings.
Renames files with SEO-friendly names instead of generic uploads.

Faster, cleaner images mean better SEO and a smoother experience for your buyers.

4. Best Practices for BigCommerce B2B SEO

Beyond apps, here are a few strategies to keep your BigCommerce B2B store competitive:

Target long-tail keywords: B2B buyers search for very specific product names, part numbers, and use cases.
Publish educational content: Whitepapers, guides, and blog posts build authority and trust.
Use structured data: Help search engines better understand your products and business.
Optimize for mobile: Many B2B buyers research on phones, even if they complete purchases later on desktop.

The Competitive Edge for BigCommerce B2B

BigCommerce gives you the tools to run a world-class B2B ecommerce store — but the real competitive edge comes from how you optimize it.

With the right plugins, you can:

Get your products discovered faster (IndexNow)
Publish better content at scale (AI Copywriter)
Optimize massive catalogs with ease (Image Optimizer)

In the fast-moving world of B2B ecommerce, these tools don’t just save time — they help you win more business.